Severočeské doly a.s.

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We help

The company has a precisely defined CSR (Corporate Social Responsibility) strategy that has won the European Corporate Responsibility Award. Communications with our surrounding area and positive feedback are necessary preconditions for obtaining a mining activity permit. For Severočeské doly, the CSR strategy consists primarily of communicating with communities and the public in the vicinity of the mines, building a positive corporate image, and securing a long-term, sustainable position as an entity whose operations do have a partially negative impact on life in their vicinity, but – overall – the positive effects outweigh the negatives.

Severočeské doly’s active communications and engagement are primarily realized through representatives of the municipalities that lie close to the mines. The company endeavors to make its communications quick, direct, and personal, and to focus them especially on the youngest generation. For it is  the children who will fully witness the results of our reclamation efforts, and these are the most attractive area of Severočeské doly’s operations in terms of CSR. Employees and their proposals from the areas where they live and work are an important input to the Severočeské doly strategy. The innovative nature of the company’s approach lies in the fact that CSR activities are a direct part of the everyday work of the company’s top management.

Donorship

Severočeské doly believes that close cooperation and communication among all players influencing what goes on in the region can lead to a long-term improvement in the quality of life of people in local communities and benefit all stakeholders. The basic condition for regional development is a favorable business climate, both in the larger region and in the town cadasters, for entities that do business there. Other conditions for successful development are economic stability of the region, labor peace, and other aspects that improve the environment for residents.
The parent company endeavors to be perceived by the towns as a player whose activities have a significant and positive effect on the life of town residents and their surroundings, in the areas of zoning, employment, the environment, and tax revenue. In accordance with these rules, the company is endeavoring to “Help” the region and to paint a realistic picture of a “Region with a better outlook” for future generations of Ústí Region residents.

Principal Advertising Projects of 2012

We Help – a project popularizing our donorship and sponsorship activities, the objective of which is to convince the public that our priority is the Ústí Region and communities in the immediate vicinity of the mines. This includes a subproject entitled We Help Children, including a number of events focused on preschool children (finger-painting, field trips) and school children (nature field trips, trips to the Podkrušnohorský Zoo, Old Bohemian Christmas). Region With a Better Outlook – a program targeted, in particular, at residents of the areas surrounding the mines, highlighting for them the quality of land reclamation works and care for the environment. This project includes cooperation in preparation of the Mariánské Radčice Fair, the Braňany Village Fair, support for improving the environment in Ledvice (building of a Central Heating Source), improvements to municipal infrastructure in Březno u Chomutova, etc. The project also includes a sub-project entitled “STOP DUST” – a joint initiative of cities and towns under Bořeň Mountain and Severočeské doly. Participants in the subproject, which focuses on continually improving air quality (including seeking and submitting solution proposals), are cities and towns in the vicinity of the Bílina mine, Severočeské doly, and a team of air protection specialists. Stability in Dynamism – a publication on the culture and vision of Severočeské doly, emphasizing the key role played by coal in the history, development, and future of the Ústí Region.


We help

Severočeské doly a.s.

Společnost je zapsána v obchodním rejstříku
Boženy Němcové 5359 vedeném Krajským soudem v Ústí nad Labem
430 01 Chomutov odd. B, vložka 495.
PO BOX č. 74 IČ: 49901982
Phone: +420/474 602 111 DIČ: CZ49901982
Fax: +420/474 652 264 E-mail: sdas@sdas.cz
 
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